WTSC Radio officially announced today that effective Jan 1, 2014 the station will change its name to Spectro Radio. The station unveiled its new logo and slogan “The Happiest Station on Earth” to which it will be transitioning over the next month.
The decision to change the name of the station was not an easy one and took several weeks to come to. “In the end, we wanted a name that better conveyed that it is a Disney station and we felt that WTSC just wasn’t achieving that” stated Dear Jer from the station’s LIC office.
“We like that the new name conveys that the station is Disney related and at the same time pays homage to the retired nighttime favorite, SpectroMagic” explained @funnelcakelous.
Dear Jer and Louis were keen to stress that the programming of the station would continue to be Disney oriented and that many of the current station’s favorite shows such as the IllumiNations Hour weren’t going anywhere.
In order to not to confuse listeners the station will undergo a gradual rebranding over the next month which will be complete for the official relaunch on January 1st, 2014.